blog post

Darya Krakaviak

February 06, 2024

~2 min

N.Rich Highlights Its European Roots with the New Brand Identity

HELSINKI, February 6, 2024 – N.Rich, the leading European ABM Platform from Finland, announces the new brand identity to highlight its Nordic roots and presents its new logo and corporate colours. 

N.Rich has decided to enter 2024 with the brand new logo and updated corporate colours for the brand to reflect the company’s advancements and make it look and feel more unified. 

The new logo features the Northern Lights in terms of its shape and colours that are a signature sight of Finland where N.Rich is headquartered. 

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Just like the Northern Lights, N.Rich’s product helps streamline one’s vision around what matters most and what might have otherwise been unseen in the darkness. In the case of the product, that is the highlight of ICP accounts amidst the plethora of options and the contribution of Marketing to the revenue that N.Rich helps businesses with. 

N.Rich has been on the market since 2015 and has a solid and loyal customer base who have associated N.Rich strongly with its Electric Indigo. Therefore the company decided to remain the purple brand but did change its shades for Violet, Royal Indigo and Orchid Purple, which are deeper shades than before to express the maturity of the company and a more refined product offering.

There has also been one more primary colour added to the palette that is Celestial Green to resemble the Northern Lights all the more and help express the diverse functionality of the N.Rich platform. 


Markus Stahlberg, CEO and Co-founder at N.Rich said: “For the past 9 years, we at N.Rich have advanced the product offering a lot, built a solid customer base and have been the only company headquartered in Europe to be recognised in the 2023 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report. All of that called for an updated look and feel to mark the heights we’ve achieved and the new ones we’re aiming for.

Darya Krakaviak, Brand & Communications Lead at N.Rich: “Over the following months you will keep seeing more and more assets being updated in line with our new Brand Guidelines across various channels including the N.Rich Platform itself. We hope you’ll get to love the new look and feel as much as we do.“

N.Rich PR Contact:

Darya Krakaviak,

About N.Rich: N.Rich is a Helsinki, Finland headquartered company developing the Account-Based Go-to-Market Platform best suited for fast-growing mid-market and enterprise companies.

Customers across various industries use N.Rich to reach their revenue goals by discovering and engaging with enterprise buyers over long sales cycles. By combining intent data, predictive analytics and strong advertising capabilities, N.Rich provides the complete solution to drive growth for modern B2B teams from fast-growing technology companies to Fortune-500 enterprises.

For more information, visit 

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