HELSINKI, July 8, 2024 – N.Rich, the leading European Account-Based Go-to-Market Platform, has been featured in The Frost & Sullivan’s Frost Radar™ for Account-based Marketing Platforms, 2024.
The Frost Radar™ is focused exclusively on identifying the growth opportunities of the future and evaluating companies that are best positioned to take advantage of them. The 2024 Radar for Account-Based Marketing (ABM) assessed 10 growth and innovation leaders and featured N.Rich as one of the growth leaders.
Here are some of the points highlighted in the report:
- organizations experienced marketing/sales headcount and budget tightening, vendor consolidation, and increased focus on profitability.
- they are forced to evolve their B2B marketing and sales strategies and tactics in reaction to these trends as buyers have higher expectations.
- the focus on return on investment (ROI) has increased to justify technology investments.
- marketing teams want to be seen as profit, not cost centers, and successful ABM campaigns address all of these concerns by truly focusing on the best-fit accounts and using a combination of tactics that are most likely to move that specific account to conversion.
Frost & Sullivan believes that the 10 ABM platform providers are already winners in their industry and applauds each one for achieving a position on the Radar. The analysts estimate a remarkable compound annual growth rate (CAGR) of 33% for the industry from 2020 to 2023. This significant expansion reflects the increasing demand among businesses for measurable pipeline and revenue outcomes. Looking ahead, analysts are optimistic about sustained healthy growth, driven by these ongoing market needs and strategic investments.
Markus Stahlberg, Founder & CEO at N.Rich said: “"Being featured in the Frost Radar™ for Account-Based Marketing Platforms, 2024, is a proud moment for us. It reflects our dedication to advancing ABM technology and to driving success for our clients through personalized and strategic marketing initiatives."
N.Rich PR Contact
Darya Krakaviak, darya@n.rich
About N.Rich
N.Rich is a Helsinki, Finland headquartered company developing the Account-Based Go-to-Market Platform best suited for fast-growing mid-market and enterprise companies.
Customers across various industries use N.Rich to reach their revenue goals by discovering and engaging with enterprise buyers over long sales cycles. By combining intent data, predictive analytics and strong advertising capabilities, N.Rich provides the complete solution to drive growth for modern B2B teams from fast-growing technology companies to Fortune-500 enterprises.
