“With intent reports, you're not chasing shadows all the time, which is what you do a lot with raw data, with standard lead generation. With intent data we are now able to identify potential new customers in a very, very competitive market space.”
Chris Selby-Rickards, Marketing Director at NFON UK
“When you know that somebody is actively engaged with you and you know what they're looking for, you can tailor the start of a conversation. And the propensity for you to close a sale or convert somebody who's looking to a customer is going to be much higher. So intent reports have proven absolutely invaluable for us.”
Marketing Director at UK NFON
NFON started using N.Rich about 7 months ago. During that period, N.Rich has become extremely important for their sales and marketing strategy. A tool that is invaluable to NFON's operation.
“An analogy could be if you were trying to date somebody. You could walk up to somebody in a bar and ask them out - and who knows? But if you actually knew somebody was interested in you and then you liked them, there would probably be a higher chance that you might end up going on a date with them. That’s what intent is.”
Marketing Director, UK NFON