Deliver relevant content to accounts that are most wanted by sales, with predictable pipeline impact. Uncover engagement insights beyond impressions and form fills to inform a streamlined sales & marketing strategy.
Sales turning down marketing leads as low-quality ones but complaining about poor results with cold emailing? That’s what misalignment looks like in most organizations.
Luckily, demand gen teams equipped with N.Rich can streamline this process:
Sales and marketing alignment
Demand gen isn’t only about form fills. By optimizing for leads, you miss out on a huge volume of actionable insights.
N.Rich’s account-based analytics and opportunity attribution allow you to track multiple valuable metrics at the account level. The best part? You can access all of those metrics in your CRM.
Identify and focus on the right accounts from the very top of the funnel
Score and prioritize accounts for any marketing activities based on 1st- and 3rd-party intent
Create TAM (Target Addressable Market) lists in minutes based on technographic and firmographic data
Proactively generate buyer intent with account-based advertising
Track every target account engagement that drove to conversion
Push all the valuable data to your CRM for quick and efficient marketing & sales alignment