“We would of course recommend N.Rich to any B2B company that wants to use their marketing budgets in a more efficient way. Use the possibility of syncing with LinkedIn to build efficient retargeting scenarios.”
Nathalie Brassart, Global Paid Traffic Manager, Powell Software
We chose N.Rich mainly for its powerful ABM advertising tool that allows us to target more relevant audiences with the most relevant content, based on intent segmentation.
The key decision factor was the very easy-to-use tool and all the analytics modules that give useful insights, especially on hot accounts.
Nathalie Brassart
Global Paid Traffic Manager, Powell Software
“After a couple of weeks running vertical campaigns on some specific types of industries, we clearly saw coming new leads via organic, direct sources or nurturing emails belonging to those sectors. The impact of the campaigns was obvious.”
Nathalie Brassart
Global Paid Traffic Manager, Powell Software
Powell Software develops digital workplace solutions that improve the employee experience, helping companies write their own “future of work” by leveraging the talent of their entire workforce.
Industry: Software As A Service (SaaS)
Company size: 51-100 employees
Headquartered in: Paris, France
Interested in setting up an ABM strategy for your software business?
Schedule a demo with N.Rich.