Use N.Rich to influence your existing pipeline for a positive outcome or create a new one from your target accounts.
We’ve got the best ABM advertising platform in the game to help you connect with cold accounts and start engaging with them.
Making Display Work For B2B
Any demand generation effort online requires advertising campaigns to create awareness and interest, but display advertising has always been way too broad to use it on native platforms, which usually ends up in burnt budget.
Marketers have had problems with display B2B advertising since the concept was introduced.
With N.Rich you can advertise your content and create awareness specifically for accounts that you target.
No more irrelevant sessions – say hello to account engagements.
Influence Your Target Accounts
How do you know what content works for your audience? By constantly launching display campaigns pointed to your target accounts, you have a higher chance of speaking the same language as your customer.
Track the engagement per account with your ads and see how they interact with your video, article and display ads. Take advantage of this data to push engaged accounts further down the marketing and/or sales funnels.
Play the Long Game
By opening up ABM advertising as an additional front in your demand generation strategy, you enable you commercial organisation to build another pipeline which is much more rewarding than the traditional approach.
Complement your existing efforts with a highly targeted display campaign, identify intent and make it into demand.