Become the Top Choice
of Your ICP - Even Before
They’re Ready to Buy
95% of your target buyers are not in-market for your solution. Sooner or later most of them will be though. What you have to do is ensure they learn about your brand long before that - and show the impact of your efforts on pipeline and revenue.
Learn how you can achieve that with N.Rich.
Identify High-velocity ICP Accounts
Identify and prioritize accounts to go after with a synced sales and marketing approach:
- Specify your ICP parameters or connect your CRM
- Get account lists that fit your ICP
- Determine each account's buyer journey stage using first-party and third-party intent signals
- Have a unified and scored account list to work on jointly with sales and operations.
Target Your ICP With Zero Irrelevant Ad Spend
Run strategic awareness campaigns to stay top of mind of your ideal buyers:
- Target only the companies that fit your ICP
- Spend your budgets wisely
- Notify sales through email, Slack, or CRM about accounts that demonstrate surging intent.
Align Sales And Marketing On The Right Metrics
Bridge both team’s efforts:
- Identify the hottest a.k.a. in-market accounts
- Provide Sales with more context on those: location, competitive intent etc.
- Get daily notifications on the ad engagement on Slack or by email
Track Pipeline Impact Clearly
Get your efforts directly attributed to revenue:
- Number of opportunities influenced: Pre-opportunity and post-opportunity touches
- Pipeline value of open, lost, closed won deals
- Account-level insights into the types of content that triggered the most engagement
- ICP vs non-ICP accounts performance in terms of pipeline velocity
