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If you're looking for a way to boost company revenue while simultaneously improving your marketing strategy, look no further than aligning the sales and marketing teams. Companies are not only able to reach their goals but also increase profitabilit...

Traditional marketing campaigns aim to attract a wide pool of potential leads, which are then handed over to the sales team to sift through in the hopes of finding a few that might actually buy.Unsurprisingly, this isn't the most efficient way f...

It is something of a truism in the business world to say that it is easier and cheaper to get existing customers to make further or repeat purchases than it is to find new customers. To put it in another context, a barman would do better to encourag...

When it comes to building your brand and messaging, you need to establish a genuine connection with your target audience. Demand generation won’t just help you grow your brand, it will also increase revenue and improve the interaction between mark...