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Jul 14, 2021

How Intent Data Can Build Your Pipeline

Move clients through your pipeline faster with accurate B2B intent data. What exactly is it and how can it help you build your pipeline in your account-based marketing program? In this article: Intent data is information gathered to help a company determine when and how to engage with a lead  It will help you identify […]

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Jul 14, 2021

How To Build A Content Strategy For Your ABM

Account-based marketing may be trendy but if it’s not properly planned, you still won’t be able to yield results from it. How do you bring the right accounts into your funnel and keep them there? You need content that attracts and captivates your target audience. In this article: Research is the most important step to […]

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Jul 21, 2021

Is Sales Enablement Important For A Successful ABM Strategy?

Sales enablement is the key to ABM success. How can your business effectively align your sales and marketing teams for maximized effects on your revenue? In this article: Sales enablement is the process of providing salespeople with all their needs to succeed and make a sale. Without sales and marketing alignment, the buyer intent data […]

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Jul 31, 2021

What’s The Best Revenue Attribution Model For Your Business

Do you know where your income is coming from? Which aspect of your marketing campaign contributes to your revenue? Revenue attribution can help you understand your buyers and give them the experience they’re looking for. What Is Revenue Attribution? Revenue attribution is an important form of data collection for your marketing efforts. It helps marketers […]

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Aug 04, 2021

How Intent Data Is Collected and Used to Drive Sales

How can intent data drive sales and improve ROI? Knowing the target market’s behavioral information online can help marketers identify key accounts which the sales team can then guide through to conversion. In this article:  Intent data provides crucial insight into internet users’ activities online that depict their interests and buying actions. Intent data is […]

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