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ABM Advertising

October 7, 2021
by Dan Tabaran • Oct 07, 2021
For many B2B marketers, the news that third-party cookies have a limited shelf life will have caused a fair amount of panic. For over 20 years, the digital advertising industry has been adapting and evolving methods of using third-party cookies in a...

Brand Marketing, Demand Generation

October 6, 2021
by Dan Tabaran • Oct 06, 2021
In the past, brands have used the traditional marketing funnel to guide their prospective customers through the buyer's journey.In a nutshell, the top of the traditional marketing funnel represents potential buyers at the awareness stage. This f...

Sales Enablement

October 5, 2021
by Maxim Kublitski • Oct 05, 2021
If you're looking for a way to boost company revenue while simultaneously improving your marketing strategy, look no further than aligning the sales and marketing teams. Companies are not only able to reach their goals but also increase profitabilit...

Demand Generation

October 5, 2021
by Dan Tabaran • Oct 05, 2021
Traditional marketing campaigns aim to attract a wide pool of potential leads, which are then handed over to the sales team to sift through in the hopes of finding a few that might actually buy.Unsurprisingly, this isn't the most efficient way f...