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Jul 14, 2021

Creating An Effective Performance Marketing Program For Your Business

Most businesses consider marketing a cost center. Determining ROI seems difficult when it comes to traditional methods, leaving some small business owners to put it on the backburner. Performance marketing offers businesses a chance to save on financial costs by paying only for results. In this article: With performance marketing, advertisers display online ads and […]

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Jul 14, 2021

Empowering Your Sales Team With First Party Intent Data

Is your sales team struggling to convert leads? Collecting first party intent data will help them create better sales strategies to improve your revenue. In this article: First party intent data helps you create content that will attract the right leads for your business. Automating data gathering will save time and, eventually, lessen your operations […]

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Jul 14, 2021

Maximizing Product Marketing Advantages In 2021

The main job of marketing is to connect your product so well to your target market that it sells itself without much effort. But how can you do that without valuable input from your prospects and existing clientele? That’s exactly where product marketing becomes valuable to a company regardless of its size, length of operation, […]

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Jul 14, 2021

8 Tips For Demand Generation In 2021

Building your brand name and identifying potential leads is an essential part of generating sales for your business. Gathering as many prospects as possible may seem like an enticing strategy to increase revenue but quantity doesn’t always equal opportunity. In this article: Find more promising leads by collaborating with industry hotshots, offering giveaways, managing and […]

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Jul 14, 2021

Current State of ABM: A Timeline

Is Account-Based Marketing a new concept? How exactly did it come to be and how different is it from traditional marketing strategies? In this article: Marketers Don Peppers and Martha Rogers introduced the revolutionary idea of practicing sales and marketing by establishing a one-on-one relationship with clients instead of the traditional one-to-many approach in 1993. […]

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