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ABM Advertising

July 14, 2021
by Markus Stahlberg • Jul 14, 2021
Is Account-Based Marketing a new concept? How exactly did it come to be and how different is it from traditional marketing strategies?In this article:Marketers Don Peppers and Martha Rogers introduced the revolutionary idea of practicing sal...

Demand Generation

July 14, 2021
by Dan Tabaran • Jul 14, 2021
Building your brand name and identifying potential leads is an essential part of generating sales for your business. Gathering as many prospects as possible may seem like an enticing strategy to increase revenue but quantity doesn’t always equal o...

Product Marketing

July 14, 2021
by Dan Tabaran • Jul 14, 2021
The main job of marketing is to connect your product so well to your target market that it sells itself without much effort. But how can you do that without valuable input from your prospects and existing clientele? That’s exactly where product ma...

Intent Data

July 14, 2021
by Maxim Kublitski • Jul 14, 2021
Is your sales team struggling to convert leads? Collecting first party intent data will help them create better sales strategies to improve your revenue.In this article:First party intent data helps you create content that will attract the r...