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Content Marketing

July 14, 2021
by Dan Tabaran • Jul 14, 2021
Account-based marketing may be trendy but if it’s not properly planned, you still won’t be able to yield results from it. How do you bring the right accounts into your funnel and keep them there? You need content that attracts and captivates you...

Intent Data

July 14, 2021
by Dan Tabaran • Jul 14, 2021
Move clients through your pipeline faster with accurate B2B intent data. What exactly is it and how can it help you build your pipeline in your account-based marketing program?In this article:Intent data is information gathered to help a com...

ABM Advertising

July 14, 2021
by Markus Stahlberg • Jul 14, 2021
Is Account-Based Marketing a new concept? How exactly did it come to be and how different is it from traditional marketing strategies?In this article:Marketers Don Peppers and Martha Rogers introduced the revolutionary idea of practicing sal...

Demand Generation

July 14, 2021
by Dan Tabaran • Jul 14, 2021
Building your brand name and identifying potential leads is an essential part of generating sales for your business. Gathering as many prospects as possible may seem like an enticing strategy to increase revenue but quantity doesn’t always equal o...