Can gathering first party intent data make your content marketing strategy more effective? Here’s what an automated first party intent data collection can offer to your targeted ads.
In this article:
- First party intent data is the information directly collected by businesses from their target leads.
- Creating a deeper relationship with your buyers requires intimate knowledge of their needs. By addressing their problems with a concrete solution, you can create an excellent buying experience for them.
- Collecting first party user data you can reach your desired increase in revenue by coming up with a more cost-effective content plan.
Why First-Party Intent Data Is Important
Creating a deeper relationship with your buyers requires intimate knowledge of their needs. By addressing their problems with a concrete solution, you can create an excellent buying experience for them. This relationship starts at the very moment they see your content, whether on an online ad, an email, or a Google search. Third-party intent data helps in reaching out to a wider audience but it’s first-party information that will equip your team with your prospects’ intimate information like interests and needs.
Once they respond to your ads, you’re a step closer to providing a solution to their pain points. The success of the content you put out relies heavily on the data you gather and the best way to do that is to capture extensive first party intent data.
But first, what is first-party intent data exactly? It is information directly collected by businesses from their target leads. It can be:
- Declarative – what the lead inputs in a sign up form or registration page, like name, age, address, etc.
- Behavioural – what the lead does for the entire website visit.
When you have this type of information, content creation for specific clients will have a higher chance of engagement and eventually, conversion.
Ways to Use First-Party Intent Data for an Effective Content Marketing Plan
Armed with reliable first-party intent data, creating an effective content marketing plan won’t be that far off. Here’s how this type of information can help you create more targeted content for better conversion.
Understanding Your Audience
By setting up a sign-up form on your website, landing page, social media, or other outreach activities, you can have access to potential clients’ basic information. Sign-up pages usually ask for a potential lead’s name, address, contact number, and others. With enough details, you’ll get a picture of who your audience is, what industry is interested in your product, as well as infer what solutions they’re looking for. It may also show you what type of content they’re interested in seeing.
You’ll get a clearer understanding of what your prospects are looking for then you can plan out your content based on this information.
Automating Data To Create More Targeted Ads
Automating data collection gives your team more time to plan out and execute your content plan for a more targeted audience. You need lesser time to sift through the data and have more time to analyze it instead. And the more sources to extract them, the more reliable they are.
Leading platforms use IP matching to gather third party user data but it doesn’t capture first party information. However, N.Rich extracts info from both IP addresses and cookies for a more definitive data bank.
Creating Better Buying Experience
By identifying leads more thoroughly, you’ll be able to offer a better buyer experience to those that need your service the most. The content you publish will immediately catch the attention of key decision-makers. These people constantly look for the right solutions to their pain organizations’ points.
With an array of user-specific enticing content, your team may experience improvements in open rates, conversion rates, plus faster ROI overall.
Better Content Marketing Results for Lesser Cost
Collecting first party user data you can reach your desired increase in revenue by coming up with a more cost-effective content plan. It also helps to use a marketing platform that gives you full ad publishing control like N.Rich. You also don’t have to pay extra for campaigns, unlike other established ABM software. A lower CPC and CPM are always desirable for better ROI.