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Knowing what your prospects need helps in establishing deeper connections with them, which gives you a better chance at converting them into loyal paying customers. However, dealing with dozens (or even hundreds) of leads may dilute the relationship you’re fostering.  In this article: Account based marketing (ABM) processes provide you with the right data to […]

Building a B2B brand experience starts with the right data and content. Decision-makers should be able to clearly see what you offer at the onset for them to gauge how your service can address their needs. In this article: Having an impressive B2B branding experience keeps your target leads engaged throughout their journey in the […]

Businesses with performance marketing strategies are able to bring their ads closer to their target audience and spend only for the results they bring in. By also conducting personalized prospecting, they maximize their target market’s potential exposure which in turn increases conversions as well. All that while spending less on advertising! In this article: Personalized […]

With so many businesses getting into online marketing and social media promotions, it can be difficult to stay ahead of the game. These tips will help you get in front of your competitors by staying relevant with digital advertising strategies.  In this article:  Digital marketing has become a lifesaver for businesses in the midst of […]

The best way to increase the rate of conversion in your sales funnel is by gathering and maximizing B2B intent data. This will help you decrease possible losses, which enables an accelerated return on investment (ROI). In this article: Intent data, which is collated from several sources through cookies and IP addresses, can be used […]