Branding is an essential part of a successful business. Whether you’re a startup or an established company with decades of experience in the field, it’s essential to keep your leads engaged and interested by implementing reliable data-backed strategies into shaping your brand.

In this article:

  • Building an effective brand is important for any enterprise in order to stay competitive against other companies that are also looking to expand their customer base and make sales happen.
  • Branding includes your visual image, your reputation and messaging, and what your perceived value proposition is to the general public..
  • With business, trends play a vital role in making profit. So make sure you are updated on what your target market wants and keep an eye on even the subtlest of changes. 

Why You Need to Build Your Brand

Your brand is usually your first point of contact with your prospective clients. Depending on how they perceive your brand and how beneficial it is to their needs, they will either take action towards doing business with you or dismiss you altogether. This is how important building a brand is to any type of enterprise. 

A brand usually defines a company, product, or service. Building an effective brand is important for any enterprise in order to stay competitive against other companies that are also looking to expand their customer base and make sales happen.

For this to happen and for you to gain retention, you need to create a foolproof branding strategy. To make your customers interested, you should know who they are and what they want while addressing any concerns that come up along the way with an effective marketing plan tailored specifically for them. To keep leads engaged in your product or service, you also need to understand their needs before coming up with a business-specific brand positioning statement geared towards those desires. 

A branding strategy based on reliable intent data will address this concern, including other possible issues. ABM platforms like N.Rich gives you the information you need based on your target market’s behaviour online. This intent data helps in shaping and improving your brand and establish your business in the industry you choose.

How to Create a Branding Strategy 

When it comes to designing the perfect branding strategy for any business venture, there are several things needing consideration: visuals aesthetics (including logo design), the company’s reputation, as well as how you may be perceived by customers who have never heard of your organization before. 

Here are six steps you should take when building your brand.

1. Correlate Your Branding with What Your Audience Needs

In order to create a successful brand, you first need to identify your audience and what they need. Researching your target’s pain points will help you determine where you, as a brand, stand in the market. 

Gathering intent data using an ABM platform like N.Rich allows you to see your target audience’s buying behavior: what steps they took before purchasing a product. 

2. Develop Your Messaging

Armed with relevant data, you can now see how your business objectives interconnect with your audience’s needs. Start developing your brand essence and purpose from there.

The brand essence establishes who you are as a company, including your voice, tone, and overall persona. Meanwhile, package up your purpose with messages that speak to what is the value proposition for people in relation to doing business with you. This could be through slogans or underlying messaging throughout all of your content.

3. Create Your Visual Identity

Now that you’ve established your position in the market as well as your brand essence and purpose, it’s time to bring both together to create the visuals.

Your visual branding is usually the first thing a lead will encounter and leaving an impression should be a priority. Not only should your visual brand kit be interesting, but it should also reflect your identity and objective as a company. 

The brand kit usually includes the following: 

  • Logo
  • Typography
  • Colors and overall aesthetics 
  • Imagery and photography
  • Illustrations

With your brand kit established, all your visuals will be more recognizable to people, especially to your target audience. They’ll quickly identify your logo, font, and overall feel with just one ad or video.

4. Create Your Branding Guidelines

Aside from creating a branding kit, you also need to come up with guidelines for both the verbal and visual aspects of this marketing strategy.

The guidelines should include important details to adapt for your verbal or written content such as:

  • Slogans
  • Taglines
  • Value proposition
  • Messaging anchor

Consistency is the key to successful brand marketing. Having a guideline will help your content writers, graphic designers, and other relevant members of the marketing team deliver a unified visual and verbal message across all platforms. 

5. Buff Up Your Content Marketing Strategy

Beyond the visual side of establishing your brand, packaging your content is also important to establish trust and rapport with your audience.

Having a concrete marketing strategy that effectively delivers value to your target audience will make your branding more enticing. But how do you know what kind of content your audience wants?

N.Rich collects first party intent data that shows you what your target market is looking for. From there, you can curate your content to address their needs, eventually increasing chances for conversion. More importantly, you’ll be able to establish a deeper long-term relationship with prospects and key decision-makers. 

6. Track Your Results and Adjust Where Needed

Creating a brand strategy doesn’t just end with conversion either. It’s a cycle of data collection, analysis, then strategy improvement where needed. This way your brand continuously evolves for the better, bringing in more leads that lead to conversion.

Maintaining Your Branding Strategy

With business, trends play a vital role in making a profit. So make sure you are updated on what your target market wants and keep an eye on even the subtlest of changes. Once you’ve identified your own voice and created your business’ branding strategy, you should also constantly adapt to a changing market.

N.Rich’s evolving technology ensures that you won’t miss these changes by giving reliable intent data. You also get full control over advertising campaigns so you can determine which channels work best in delivering your branding to the people that matter.