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Jul 14, 2021

How To Get High-Quality Leads With Demand Generation

Will demand generation techniques produce high-quality leads? Find out how you can buff up your tactics with some simple steps. In this article: Demand generation is creating interest in your product or service to aid in sales conversion. While demand generation focuses more on specific prospects to assess and work on, lead generation reaches out […]

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Jul 14, 2021

Brand vs Product Marketing: What To Prioritize For Your B2B Business?

When deciding between branding vs product marketing for your B2B business, you need to first understand the difference between these two strategies. By doing so, you’ll know how each one works and how they can benefit your business.  In this article: Brand marketing establishes your business identity by highlighting your values, beliefs, and value as […]

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Jul 14, 2021

Utilizing First Party Intent Data For A Successful Content Marketing Plan

Can gathering first party intent data make your content marketing strategy more effective? Here’s what an automated first party intent data collection can offer to your targeted ads.  In this article: First party intent data is the information directly collected by businesses from their target leads. Creating a deeper relationship with your buyers requires intimate […]

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Jul 14, 2021

5 Creative Sales Outreach Ideas for Your B2B Business

Making cold calls and presenting a sales pitch for key decision-makers of your target companies can get too repetitive and mundane. To capture their attention, you’ll need to re-invent your strategies and adapt trends proven to be effective.  In this article: Effective sales outreach ideas depend on the quality of your first party data. Platforms […]

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Jul 14, 2021

Will ABM Boost Your Brand Marketing Strategy?

Can ABM boost brand marketing strategies for better conversion and improved relationships? Here’s a look at brand marketing and what ABM can do for your brand-building strategy. In this article: Branding encompasses everything that an entity stands for. It’s a multifaceted identity that tells your story as a company in the eyes of your target […]

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