With so many businesses getting into online marketing and social media promotions, it can be difficult to stay ahead of the game. These tips will help you get in front of your competitors by staying relevant with digital advertising strategies. 

In this article: 

  • Digital marketing has become a lifesaver for businesses in the midst of this global economic crisis.
  • To increase revenue, you need to set measurable and attainable goals for your team that are backed up by accurate buyer intent data.
  • By understanding your prospects’ buying trends, you can improve and personalize your campaign to better suit their needs.

Digital Advertising in a More Competitive Age

This global health and economic turmoil has forced businesses to turn more towards technology in order to continue their operations. Technology is especially helpful for sales and marketing processes. 

Businesses that were once resistant to technology are now forced into an online world of social media, live selling, and advertising. This is a double-edged sword for marketers since nearly everyone is adapting too well to the digital world.

With more online users to target, you have a greater chance of catering to an audience. However, this also means that there are now many companies competing for those same audiences with different products and services making it harder to stand out among the competition.

Fortunately, there are tools and tips to help you get an edge over your competition. Here are some useful best practices to see successful results from your digital advertising strategy.

1. Thorough Research Throughout the Entire Process

You need to prepare for every battle and marketing is definitely one. Doing research on your target market, competitors, as well as the basic practices within your industry should be a priority before starting any marketing strategy. 

By knowing the goings-on around your brand, you’ll know what needs to be done to reach your prospects and convert them into buying clients. 

Manually doing field research on your market can be taxing and draining. However, marketing platforms now have the ability to gather crucial buyer intent data to help you understand your prospects’ buying journey. 

N.Rich’s Account Based Marketing platform collects buyer information you need to create a successful digital advertising strategy. Through accurate buyer intent data, you can identify what content you’ll need to publish and who to retarget your ads to.

2. Establish Clear Objectives and Goals

With the data and analysis you get from your research, you can start setting your goals, whether for a particular campaign or your overall branding strategy.

Digital marketing strategies can vary greatly in length and strategy, but there are some common elements that all companies should consider. For example, clear goals for the entire campaign are an important factor to keep in mind; many times objectives get lost between departments or blurred by external factors like competitor campaigns.

Remember to be SMART when creating your goals and objectives:

  • Specific enough to identify each goal and outline the milestones you want to achieve along the way.
  • Measurable with the metrics you set to determine how effective your strategy is.
  • Achievable when it comes to reaching the goals backed up by the resources, effort, and time you put in. 
  • Realistic goals and objectives that can be measured and analyzed by your team. 
  • Time-bound to properly gauge if the campaign was successful or not.

3. Align with Other Teams

A successful campaign isn’t done by one specific department alone. Without the sales department, who would sell your products? Likewise, a non-existent marketing team would make revenue growth harder for the sales team. 

The sales team needs the intent data analysis from the marketing team to know who they should focus their efforts on. Meanwhile, the marketing team needs the experience and actual customer feedback that salespeople provide to finetune their marketing platform.

It’s not just these two departments either. The teams in charge of development, procurement, merchandise, and more are all stakeholders in increasing the company’s revenue. Their input will help improve your overall efforts as well as centralize your overall branding and messaging. 

4. Define Your Messaging

Always align your messaging, whether for a particular campaign or your overall digital marketing strategy, with your branding and core ideals. Doing so will make it easier for your company as a whole to show your target market what they can expect when they do business with you.

You may have different themes for each of your campaigns but they should still clearly promote your branding and core values.

5. Make Your Content Stand Out

Once you’ve defined your messaging, you can easily create content that reflects who you are as a company. Armed with accurate buyer intent data, curate content that addresses your target market’s pain points. This way, your retargeted ads will have higher chances of conversion if you offer a concrete solution to their biggest issue. 

6. Determine The Most Effective Channels

There are many points of contact with customers throughout the sales funnel. By identifying which channels bring you more engagement that successfully brought in more revenue, you can create a more defined digital marketing strategy. 

By tracking your revenue attribution, you’ll be able to pinpoint any changes in your target market’s buying trends. Then, you can tailor your content according to this shift in buying patterns.

Digital Advertising Trends

Digital marketing is highly competitive, and success hinges on your ability to understand trends quickly and act accordingly. The best way for you to ensure this happens: access accurate data about your buyers.

N.Rich has been developing its platform for the past five years not just to gather reliable buyers’ intent data but also to deliver the right message at the right time to your intended audience for a positive outcome.