TIME: MAY 7 at 14:00 PM (CDT)
Case CARESCAPE ONE: How to Deliver Measurable Sales Results Using Account Based Marketing.
Join N.Rich experts as they outline how GEHC is running Sales Data Driven Account Based Marketing (ABM) with CARESCAPE ONE launch in Europe.
N.Rich ABM has generated significant attribution to current GEHC Strategic and Key account sales opportunities for CARESCAPE ONE in Europe. N.Rich ABM has resulted in 8x more traffic from target accounts during the ABM program compared to all other channels including organic.
Account-based marketing can be powerful for all GEHC business units globally. However, with all the hype and buzz it is not trivial to execute sales data (Salesforce.com CRM) driven marketing activities.
NOTE: N.Rich ABM experts will also use gehealthcare.com website data to demonstrate the current performance towards Strategic and Key accounts within your region (from SFDC) to identify the key development areas.