Marketing Automation Drives Account Based Advertising
!MARKETO, PARDOT, ELOQUA AND HUBSPOT
August 28 (Tu), 09:00am (PDT/MST time) or 10:00am (MDT time) or 11:00am (CDT time) or 12:00pm (EDT time)
Three main use cases for Automated Account Management for ABM with Marketing Automation.
USE CASE 1: ACCOUNT BASED ADVERTISING
Use Marketing Automation to manage Account Based Marketing Account Data and automate advertising to target accounts.
Generate more leads and Marketing Qualified Accounts (MQA) from target accounts.
Benefits: Use Marketing Automation as ABM hub enables centralized automation of advertising.
USE CASE 2: LEAD RETARGETING
How to nurture leads with advertising. Expand nurturing to account level.
Accelerate Lead → MQL conversion. Ensure awareness through account’s organization.
Benefits: Get more MQL’s and prepare accounts for becoming Sales Qualified Accounts (SQA).
USE CASE 3: SALES OPPORTUNITY NURTURING
Use Marketing Automation for targeting CRM opportunities.
Generate marketing impact for “lowest hanging fruit” = Sales opportunities.
Benefits: Show measurable marketing ROI in short term. Convert sales opportunities faster to won deals.