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ABM Use Cases with Marketing Automation

August 28 (Tu), 4:00pm (AEST)

Marketing Automation Drives Account Based Advertising

!MARKETO, PARDOT, ELOQUA AND HUBSPOT

We will review three concrete use cases for Automated Account Management for ABM with Marketing Automation.

USE CASE 1: ACCOUNT BASED ADVERTISING

Use Marketing Automation to manage Account Based Marketing Account Data and automate advertising to target accounts.

Generate more leads and Marketing Qualified Accounts (MQA) from target accounts.

Benefits: Use Marketing Automation as ABM hub enables centralized automation of advertising.

USE CASE 2: LEAD RETARGETING

How to nurture leads with advertising. Expand nurturing to account level.

Accelerate Lead → MQL conversion. Ensure awareness through account’s organization.

Benefits: Get more MQL’s and prepare accounts for becoming Sales Qualified Accounts (SQA).

USE CASE 3: SALES OPPORTUNITY NURTURING

Use Marketing Automation for targeting CRM opportunities.

Generate marketing impact for “lowest hanging fruit” = Sales opportunities.

Benefits: Show measurable marketing ROI in short term. Convert sales opportunities faster to won deals.

Register now!

  Markus Ståhlberg   CEO N.RICH   * 20+ years of marketing, IT, and software product development experience   * Co-founder and CEO at N.RICH  * Marketing Technology software provider for B2B Enterprises in IT, manufacturing and engineering area  * Co-authored of a MarTech book "Multi-Channel Marketing Ecosystems" (Kogan Page)

Markus Ståhlberg

CEO
N.RICH

 * 20+ years of marketing, IT, and software product development experience
 * Co-founder and CEO at N.RICH
 * Marketing Technology software provider for B2B Enterprises in IT, manufacturing and engineering area
 * Co-authored of a MarTech book "Multi-Channel Marketing Ecosystems" (Kogan Page)

  Ville Maila   COO N.RICH  * Marketing Technology evangelist  * MarTech space 10+ years of enterprise solutions focus    * Researches in predictable analytics related to the sales and marketing funnel  * Building data flows which connects dots from advertising to marketing automation and CRM  * Co-authored of a MarTech book "Multi-Channel Marketing Ecosystems" (Kogan Page)

Ville Maila

COO
N.RICH

* Marketing Technology evangelist
 * MarTech space 10+ years of enterprise solutions focus  
 * Researches in predictable analytics related to the sales and marketing funnel
 * Building data flows which connects dots from advertising to marketing automation and CRM
 * Co-authored of a MarTech book "Multi-Channel Marketing Ecosystems" (Kogan Page)

 

REGISTER TO WEBINAR

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Earlier Event: August 27
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Later Event: August 29
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