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Eloqua - Account Based Marketing 26 JUNE (EMEA)

Making Eloqua Work for Your ABM Strategy

TIME: JUNE 26 at 10:00 AM (BST, UTC+1 hour) and 11:00 AM (CEST, UTC+2 hours)

Account based marketing can be powerful for B2B. However, with all the hype and buzz it is not trivial to execute ABM efficiently with measurable results. It’s crucial to plan ABM strategy carefully. Work also in tandem with your advertising marketing automation and sales team to execute the chosen ABM strategy. Join N.RICH experts as they outline how Eloqua can become the foundation of a successful Account Based Marketing strategy.

Join the webinar June 26 and you will learn how to:

1. Utilise and enrich your current ABM data set in Eloqua
2. Leverage closed loop ABM approach from Advertising to Website and emailing
3. Avoid paying for nonsense in Account Based Advertising
4. Use Account Based Advertising on the best ad channels: Adwords, Google display, YouTube and LinkedIn
5. Establish funnel metrics and success KPIs via Marketing Qualified Accounts

ATTENTION: WE UNDERSTAND THE TRUE VALUE OF SALES PIPELINE

In traditional B2B Enterprise lead generation, in which marketers capture as many leads as possible, and then qualify them later in the funnel. It is an extraordinarily painstaking task to analyse generated sales pipeline value. Normally paid media does not deliver enterprise leads. If it even does (this rarely happens), most leads are irrelevant low level contacts. This webinar delivers actionable practices:

- How to generate real time measurable sales pipeline value with Eloqua
- How to ensure you don't waste your marketing budgets to thin air

Register now!

  Markus Ståhlberg   CEO N.RICH  * 20+ years of marketing, IT, and software product development experience  * Co-founder and CEO at N.RICH  * Marketing Technology software provider for B2B Enterprises in IT, manufacturing and engineering area  * Co-authored of a MarTech book "Multi-Channel Marketing Ecosystems" (Kogan Page)

Markus Ståhlberg

CEO
N.RICH

* 20+ years of marketing, IT, and software product development experience
 * Co-founder and CEO at N.RICH
 * Marketing Technology software provider for B2B Enterprises in IT, manufacturing and engineering area
 * Co-authored of a MarTech book "Multi-Channel Marketing Ecosystems" (Kogan Page)

  Ville Maila   COO N.RICH  * Marketing Technology evangelist  * MarTech space 10+ years of enterprise solutions focus    * Researches in predictable analytics related to the sales and marketing funnel  * Building data flows which connects dots from advertising to marketing automation and CRM  * Co-authored of a MarTech book "Multi-Channel Marketing Ecosystems" (Kogan Page)

Ville Maila

COO
N.RICH

* Marketing Technology evangelist
 * MarTech space 10+ years of enterprise solutions focus  
 * Researches in predictable analytics related to the sales and marketing funnel
 * Building data flows which connects dots from advertising to marketing automation and CRM
 * Co-authored of a MarTech book "Multi-Channel Marketing Ecosystems" (Kogan Page)

 
 

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