ABM Tactics for Large Accounts: Learn from the Experts at N.Rich x ABX Israel Meetup
N.Rich is kicking off a series of ABM meetups in Israel. We partnered with the ABX Israel community to organize an event where Marketing, Sales, Business Development, Operations, and Customer Success professionals can discover more about how ABM can help them reach their goals.
1. Andy Kastelmacher, Senior Account Executive at N.Rich — ABM 101: What Is ABM and Why Might Your Company Need it?
Andy will provide an overview of what ABM is, why targeting individuals at the selected companies instead of general customer segments is worth the time and effort, and what resources are required to kickstart such activities at your company.
Personalisation and Experiential Marketing can be a powerful way to strengthen your ABM efforts. Mika will share her expertise on why gifting should be included into your marketing strategy and how your company could benefit from that.
Or will share the actual case study of how AppsFlyer leveraged gifting and introduced gamification during the previous World Cup to generate new opportunities for the company.
Each presentation will be followed by a Q&A session. Please find the registration form here.
There will be no recording on this occasion. If you are unavailable on the day but want to be posted on the event notes and further activities — please mark the dedicated option in the registration form.
“A strong community of business professionals is essential for personal and professional growth, therefore we at N.Rich decided to start building it in Israel with the upcoming meetup.”
Andy Kastelmacher, Senior Account Executive at N.Rich
Any questions? Please send them to Darya, N.Rich Partnerships & Events Manager, at firstname.lastname@example.org