Looking for Terminus alternatives that provide intent data, ABM advertising or account-based analytics? Then N.Rich should be your top choice. Here's why:
■ All the essential ABM and GTM features at a lower price
■ Proprietary intent data
■ Unique advertising platform, designed specifically for B2B advertisers
■ Made in Europe, with great coverage for North America
We were looking for a solution that fits our budget, integrates with HubSpot and is also really European focused. We were ultimately narrowed down to Terminus and N.Rich, and N.Rich offered us a smaller price tag and better capacity to work within Europe.
Director of digital sales and marketing, Virta
Identify accounts with the highest probability to convert by applying AI to your own CRM opportunity data
Score and prioritize accounts for any marketing activities based on a unique combinations of proprietary 1st- and 3rd-party intent data
Create TAL (Target Account Lists) in minutes based on technographic and firmographic data, lookalike, or CRM segments
Proactively generate buyer intent with account-based advertising. Engagement-focused, purpose-built B2B advertising engine.
Track every target account engagement that drove to conversion
Get all the features on the list for a lower price. Bonus: best customer support & ease of use.
Terminus is powerful when it comes to ABM advertising, but it doesn't have its own intent data. You need to integrate with Bombora (at an extra cost) in order to understand the buyer intent dynamics for your target accounts.
N.Rich is the only ABM platform that provides an end-to-end experience:
■ 3rd-party intent data: which keywords, topics and brands your target accounts are interested in
■ 1st-party intent data: insights into the accounts that visit your website or interact with your ads
■ ABM advertising: an in-built ad platform to launch cross-channel campaigns and generate buyer intent at scale
N.Rich's ABM advertising engine is built based on the CPE (cost per engagement) model. What does it mean?
N.Rich's optimization algorithms take into account only the actual engagement signals:
■ Video views
■ Banner clicks
■ Native article scrolls
Comparing to other ABM advertising platforms like Terminus, N.Rich allows you to generate engagement from target accounts at up to 10x lower cost.
To help lower CAC across other channels, use the N.Rich + LinkedIn integration that allows building efficient retargeting scenarios with LinkedIn Ads.
N.Rich was launched in Helsinki, Finland in 2015, and has focused on data privacy and quality since day one. Over 50% of our clients are European companies. Our customer success team supports European and US time zones.
N.Rich was one of the first advertising providers to join the IAB Transparency and Consent Framework, as well as get the GDPR compliance certificate. It's also compliant with CCPA, PIPEDA and ISO 27001 standards.
All-in-one intent data and great integrations. We have reviewed several ABM platforms and N.Rich was by far the easiest to use and most performant.
Marketing Manager in Computer Software