A Wallet-Friendly Bombora Alternative

While Bombora is the best-known intent data provider, there are platforms that provide similar features with better value for money. Here's why you should consider N.Rich as a #1 Bombora alternative:

■ More features for a lower price: intent data + ABM advertising + ICP builder + opportunity attribution
■ Combination of 3rd-party intent data and 1st-party engagement data from your website
■ Proactive intent generation with ABM advertising
■ High-quality intent data for Europe with great coverage for North America


N.Rich Is Trusted By The Best In B2B


More Features For Less $

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ICP Creation

N.Rich: ✔
Bombora: ✖

Identify and focus on the right accounts from the very top of the funnel

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Intent Data

N.Rich: ✔
Bombora: ✔

Score and prioritize accounts for any marketing activities based on 1st- and 3rd-party intent

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Audience Builder

N.Rich: ✔
Bombora: ✖ 

Create TAM (Target Addressable Market) lists in minutes based on technographic and firmographic data

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ABM Advertising Platform

N.Rich: ✔
Bombora: ■  (3rd-party tools)

Proactively generate buyer intent with account-based advertising

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Opportunity Attribution

N.Rich: ✔
Bombora: ✖ 

Track every target account engagement that drove to conversion

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Transparent Pricing

N.Rich: ✔
Bombora: ✖ 

Get all the features on the list for a lower price. Bonus: best customer support & ease of use.

Combine 3rd-Party Data With 1st-Party Engagement Data

Bombora is a leader in the intent data space, but only for capturing the existing intent. They don't have their own platform to generate intent and have to integrate with platforms like 6sense for ABM advertising capabilities.

Unlike Bombora, N.Rich allows getting a full view of the customer journey by combining intent data with engagement data from your website.

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Generate 1st-Party Data At Scale With ABM Advertising

Generating 1st-party intent, i.e. finding a way to engage potential customers with your content, is a challenge to every marketer. Bombora doesn't have its own platform to generate intent and has to integrate with platforms like 6sense for ABM advertising capabilities.

Unlike Bombora, N.Rich is a one-stop shop for benchmarking, capturing and generating buyer intent. Its powerful, B2B-focused ABM advertising platform enables you to reach every target account with a variety of ad formats:

■ Video ads
■ Cross-channel banner ads
■ Native articles (content syndication)
■ N.Rich + LinkedIn integration allows building efficient retargeting scenarios with LinkedIn Ads

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Ideal For European Businesses, Great Coverage For North America

N.Rich was launched in Helsinki, Finland in 2015, and has focused on data privacy and quality since day one. Over 50% of our clients are European companies. Our customer success team supports European and US time zones.

N.Rich was one of the first advertising providers to join the IAB Transparency and Consent Framework, as well as get the GDPR compliance certificate. It's also compliant with CCPA, PIPEDA and ISO 27001 standards.

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All-in-one intent data and great integrations. We have reviewed several ABM platforms and N.Rich was by far the easiest to use and most performant.

Marketing Manager in Computer Software, Mid-Market

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