6 Reasons Why B2B Companies Choose N.Rich Over 6sense
Every time a new customer is choosing N.Rich over 6sense or any other "big-box" ABM platform, we ask what made them decide in our favor. Most often, it comes down to six reasons.
If any of these resonate with you, we need to talk.
1. Global Data Coverage & Infrastructure
Being the only European provider in the 2023 Gartner® Magic Quadrant™ for ABM Platforms, N.Rich is a tool that combines strong attention to the privacy-related aspects important for European buyers with global data coverage and strong presence in the North America and APAC markets:
- US & Canada: Direct integration with 10+ local ad exchanges, access to 10M+ local publisher websites. 95%+ enterprise account match rate.
- Europe: Direct integration with 5+ local ad exchanges, access to 5M+ local publisher websites. Strongest account coverage and 90%+ enterprise match rate. Intent data in 4 languages.
- APAC & Japan: Direct integration with 5+ local ad exchanges and access to 3M+ local publisher websites. Exclusive B2B data partnership with Dentsu. Japanese intent in 2024.
Avishek Chakrobarty
Global Marketing Director, Yellow.ai
"The N.Rich ad feature is the strongest I have seen in any ABM platform. UX is the best. Support team is brilliant. The product features are very close to real life use cases"
3. Easy-to-Understand Opportunity Attribution
It’s always a challenge to quantify the impact of marketing and advertising on pipeline and revenue.
N.Rich makes it possible to identify website visits, ad clicks, native article reads, and video views at the account level - and see which stage of the buyer journey they happened at.
With N.Rich, you can show your value literally - and provide a perspective to generate even better results.
Veronica Dominicis
Growth Marketing Manager, Tonic.ai
After months of trying to onboard and implement a big-box ABM platform, I decided to give N.Rich a try hoping that the implementation process will be shorter. The onboarding and implementation process was nearly instant. N.Rich advertisement and package costs are straightforward - meaning gone are the days of hidden expenses month over month.
5. User Feedback Is Heard
According to G2, N.Rich has the highest satisfaction score among account-based marketing platforms. Our clients mention customer support and the possibility to influence the product roadmap among the main advantages of N.Rich.
Samuli Ahola
Director of digital sales and marketing, Virta Lts.
I've been really, really happy with the flexibility of N.Rich. I guess this is probably the first time ever that our feedback has actually been listened to and we can see a lot of it implemented already.
6. Customer Support
Setting up the ABM motion requires constant alignment and internal education to get buy-ins from a lot of different stakeholders. Customer support at N.Rich is focused exactly on that.
Customers that switch from other big-box ABM platforms highlight the main advantages of working with N.Rich:
1. "Boutique" approach and extensive help with setting up processes, not only explaining technical aspects
2. Better availability in customers' time zone - wherever they're located
3. Ability to influence product roadmap and see their ideas implemented
Shannon Minger
Product Marketing Manager, Pinpoint Predictive
The support and partnership with N.Rich have been outstanding. Our account rep has been an invaluable asset, especially with her management of Pinpoint Predictive. The platform's ease of use, combined with its strong performance, stands out. Moreover, the swift and effective technical support provided has been a game-changer for us.