In a world where data plays a vital role in practically every business decision-making process, no wonder we are witnessing rising interest among B2B marketers in Data Management Platforms (DMP). A DMP is a software designed to sort out unharmonized data from multiple sources to build well-specified audience segments for marketing (primarily, advertising) purposes. Almost[…]
A collection of stories about marketing influenced revenue, our ABM capabilities, our ABM research, and the ever-changing face of our firm.
The N.Rich client is a global Fortune 500 company with multi-billion revenue numbers operating in over 90 countries. The reason they started looking for solutions like N.Rich was the client’s doubt about the effectiveness of their marketing campaign organized to support the launch of the new product to a global audience. Originally, the following structure[…]
Leads-driven marketing misses half the picture. The traditional enterprise marketing environment is much too focused on leads and the volume of leads, which points to a significant misconception about the modern buying process. Contrary to common perception, it is not straightforward but rather labyrinth-like. Many people involved pursue different goals and are interested in different[…]
If you’re working in B2B marketing, you will have heard statements like “the standard marketing funnel is dead.” The marketing process can no longer be represented in a simplified form where there is a large mass of interest at the top which gets more or less proportionally narrowed down through several qualification steps to eventually[…]